I was reading this interesting Wilco piece a few days ago, which talks about how Jeff Tweedy has parlayed cult success into what appears to be a viable business model. It made me think of the strategies used by Mark Kozelek these past few years: how he keeps a steady stream of music, predominantly live albums, coming through his Caldo Verde label to satisfy his obsessive fans (and I suspect Kozelek fans tend to be by nature obsessive; I know I am).
