The label also unveils plans to allow companies to sponsor musicians
The Verve are threatening to withhold their upcoming fourth album from EMI, until they have received evidence from the label that it can be marketed appropriately.
Radiohead and Paul McCartney are no longer with EMI, having distributed their last albums through XL and Hear Music, respectively.
The Verve‘s manager, Jazz Summers, explained the decision, telling The Telegraph: “Why would we deliver a record when EMI is cutting back on the marketing and is in financial difficulty? I am going to tell [EMI boss] Guy Hands I want assurances.”
The Verve‘s move mirrors that of Robbie Williams, whose manager also said that the star would be withholding a new album until he believes it can be successfully financed.
Summers, who also manages Snow Patrol, will head a group of managers meeting with Hands this afternoon (January 15).
EMI is likely to attempt to boost its profits by allowing private companies and brands to sponsor its artists music, according to Marketing Week.