The cultish success of Berlin’s Puppetmastaz, Nottingham’s Pitman and Jewish-Canadian cabaret MC Gonzalez suggests that the micro-genre of comedy hip hop isn’t about to disappear any time soon. The latest addition to this dubious fold is Newport’s Goldie Lookin Chain, whose signing to a major via Must Destroy (home to The Darkness) implies that much is expected of them. Aliases like Eggsie and Adam Hussain and track titles such as “Your Mother’s Got A Penis” indicate their level of seriousness. The mordant humour that fuels tales of empty days spent stoned in car parks can raise a smile, but the goonish caricaturing quickly palls.
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