Prince has been confirmed to make his first appearance at SXSW in Austin, Texas this weekend.
Rumours that the pop legend, who has released two new songs already in 2013, will perform at the bash first surfaced earlier this week and have now been confirmed by Samsung, who confirmed that Prince will play an event for them this Saturday (March 16). “Having Prince in Austin at his first SXSW show will truly be a one night only experience that our Samsung Galaxy owners and friends will remember for years to come,” Todd Pendleton, Samsung’s chief marketing officer, told mashable.com.
He added: “Prince is a legend and true creative and musical genius who has been innovating and pushing the boundaries of music for over 35 years. His live shows are always phenomenal and I’m sure we’ll be in for some fun surprises on Saturday night.”
Meanwhile, Smashing Pumpkins have also been confirmed to perform at the bash on the same day. They will perform at Red Bull’s showcase, Sound Select: 120 Hours, alongside the Sword and Girl In A Coma.
Though traditionally a festival for new bands seeking exposure, South By South West has increasingly become a place for established acts to reveal new material and promote new releases. Dave Grohl and Justin Timberlake have both confirmed they will perform at this year’s festival. The pair will be in Austin to promote their new albums, with Grohl set to be joined by his Sound City Players for a show at Stubb’s on Thursday, March 14.
The Foo Fighters frontman is also the key-note speaker at this year’s event and will bring Stevie Nicks, John Fogerty, Rick Springfield, Corey Taylor, Alain Johannes, Rage Against The Machine’s Brad Wilk and Fear’s Lee Ving to play live. His talk will take place on March 14 at the Austin Convention Centre.