Bob to be 100th artist to appear in music store advertising campaign

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Bob Dylan is the 100th artist to appear in record shop HMV’s advertising campaign ‘My Inspiration’ and has chosen lines from a Robert Burns poem as his.

The adverts, which appear in store and in national magazines and newspapers have been running for two years, with iconic artists such as David Bowie and Paul McCartney and Elton John previously taking part.

Dylan will appear in the campaign from October 11, when he is also HMV’s artist of the month – coinciding with the release of Tell Tale Signs, Bootleg Series Vol 8 – his astonishing 2 and 3CD collection of unreleased material from 1989-2006.

Dylan has selected these lines from Burns’ poem ‘A Red, Red Rose’:

“O my luve is like a red, red rose
That’s newly sprung in June;
O my luve’s like the melodie
That’s sweetly play’d in tune.
As fair art thou, my bonny lass.
So deep in luve am I;
And I will luve thee still, my dear,
Till a’ the seas gang dry.”

The next in line for the My Inspiration series is Oasis’ Liam Gallagher who has chosen lyrics from his brother Noel‘s song “Supersonic.”

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