Bob Dylan is set to feature in a new advert for Pepsi, collaborating with Black Eyed Peas singer Will.I.Am on a track called “Refresh Anthem” which is based on Dylan’s 1974 track “Forever Young.”
The Guardian reports that the new commercial is likely to air this Sunday during the Superbowl game, which attracts the highest recorded TV ratings annually.
Bruce Springsteen & the E Street Band are this year’s half-time live entertainment.
Pepsi’s statement says the advert will be a “visual collage of iconic images celebrating generations past and present” with the track performed over the top.
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