Rolling Stones Make New Integrated Merch Deal

Universal Music add deal to already owned music catalogue rights

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The Rolling Stones have done a deal with Universal Music’s Bravado merchandising arm, which means that future products will be more integrated, as Universal own the group’s post-1971 back catalogue.

Bravado CEO Tom Bennett, commenting on the new deal, has said:”Throughout their storied career, The Rolling Stones have created one of the world’s most seminal and awe-inspiring bodies of work, and we are delighted to welcome them to the Bravado family.

Moving forward, we are looking forward to integrating all of the resources we now have on hand – from their merchandising to all of their audio and video content – to create dynamic new opportunities that combine music and merchandise in unique exclusive formats, sold to not only existing retailers but to new exciting non-traditional outlets”.

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