Paul McCartney has now confirmed that he is to release a new studio album through worldwide coffee giants Starbucks’ new record label.
The former Beatle announced via video feed at the company’s annual meeting his decision to sign with their Los Angeles based Hear Music label.
McCartney said his decision to go with Hear Music for his new album reflected the changes in the music industry – as artists searched for new ways to sell albums with the competition from online and digital formats.
He has also said he was hoping to release his as yet untitled album as early as June this year.
This venture with the Concord Music Group marks another step for the Seattle based coffee firms attempts to expand its appeal within the entertainment business.
Hear Music has previously been used as a brand within releases found within Starbucks stores.
Starbucks have also branded pages on Apple Inc.’s iTunes digital music
store.
The chain are also expanding their services with a growing number of hybrid music and coffee stores, where customers have access to download and burn music to CDs.