The Who release first-ever digital box set app

The Who have released a brand new iPad digital box set app, to complement the recently-released deluxe and super Deluxe editions of Tommy.

The app, which has been described as the band’s record label, Universal, as “the world’s first-ever digital box set” is available on tablets and smart phones.

Users can download the app for free from the iTunes store.

If they already have Tommy in their iTunes music collection they can play the full tracks on tablet devices along with the visuals and extra features that accompany the super deluxe set. If not, they can play 90-second edited previews through iTunes and buy them directly.

The book written by Richard Barnes, Mike McInnerney’s original artwork and photos included in the box are available to flip through and view using the pinch and swipe navigation of the iPad. As with the music, the photos and the book are included in the in-app purchase mechanic.

The digital box set also includes: a built-in music player (functional whilst reading the book and exploring the photos). The video section includes five tracks streamed into the app taken from The Who’s Live At The Coliseum ’69 show; a specially-developed Pinball Game as well as links to the official Who site, official store and social channels.