I Love TV Ads – Virgin

Forty-six of the songs used, over the last couple of years, to sell us shit. A work of undeniable postmodern genius in itself, then. But does it function? In the case of KFC's selections, yes. So soulfully orgasmic are Laura Greene's "Moonlight, Music And You", The Chi-Lites' "What Do I Wish For?" and Jackie Wilson's "Who Who Song" that you'd gladly eat the food to be near them.

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Forty-six of the songs used, over the last couple of years, to sell us shit. A work of undeniable postmodern genius in itself, then. But does it function? In the case of KFC’s selections, yes. So soulfully orgasmic are Laura Greene’s “Moonlight, Music And You”, The Chi-Lites’ “What Do I Wish For?” and Jackie Wilson’s “Who Who Song” that you’d gladly eat the food to be near them. The rest is scattergun, from The Dandy Warhols and The Stranglers shifting phones and The Specials and Iggy flogging motors, to the truly inspired?Teddy Pendergrass for yoghurt, April Stevens’ “Teach Me Tiger” making catfood sexy. But did the iPod hawkers really think The Hives were the way forward?

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