John Lennon‘s son Sean has defended his father’s appearance in the new TV advert for the Citroen DS3.
The former Beatle is seen in his late 60’s heyday in the advert, which is then interspersed with footage of the new DS3 car.
Responding to fans’ criticism of the advert on his Twitter page, Sean Ono Lennon said his mother Yoko Ono allowed the footage of Lennon to be used in the advert to keep him “in the public consciousness”, rather than for financial gain.
“She [Yoko Ono] did not do it for money. [It] has to do [with] hoping to keep dad in public consciousness. No new LP’s, so TV ad is exposure to young,” Ono Lennon said, adding: “Look, TV ad was not for money. It’s just hard to find new ways to keep dad in the new world. Not many things as effective as TV.”
Another tweet from Ono Lennon again denied that the advert was for financial gain, though saw him admit that he had only just seen the advert for himself.
“Having just seen ad I realize why people are mad,” he wrote. “But intention was not financial, was simply wanting to keep him out there in the world.”
Watch the Citroen DS3 advert featuring John Lennon on YouTube.