Paul McCartney released a 360-degree photo to Facebook last night, coinciding with the launch of the social media site’s new 360-degree photos app.
The photo was taken on his One On One tour in Argentina at Alberto Kempes Stadium – and is just the first in a series to be released by him.
The post accompanying the picture reads: “Paul in 360° at the Alberto Kempes Stadium in Córdoba, Argentina on 15th May 2016. This is Paul’s first tour photo using the hashtag #OneOnOne360 – there will be more to come…!”
By clicking on the photo, Facebook users are able to see more details as the picture wraps around the screen.
The app allows users to post photos taken “in the round” – and McCartney, along with NASA and The New York Times, was among the first to test the feature.
The photo is just one of a number of high-tech promotional tools he’s incorporating. He also launched a six part Virtual Reality documentary series called PURE McCartney VR to coincide with the release of his compilation album today (10 June).
The European leg of the One On One tour will come to an end on June 30, before restarting in the US in Milwaukee, Cleveland, on July 8.
The July 2016 issue of Uncut is now on sale in the UK – featuring our cover story on Prince, plus Carole King, Paul Simon, case/lang/viers, Laurie Anderson, 10CC, Wilko Johnson, Bob Dylan, Neil Young, Steve Gunn, Ryan Adams, Lift To Experience, David Bowie and more plus 40 pages of reviews and our free 15-track CD
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