The Who are opening a new pop-up shop and pinball arcade.
The shop will open from November 7 – 15 at 19 Fouberts Place, off Carnaby Street in London.
The pop-up shop will stock The Who and Tommy merchandise as well as original 1970s pinball machines, including a very rare Tommy machine.
The shop will also host a number of competitions. Whoever gets the highest score on the original Tommy pinball machine will win a special Fender Stratocaster signed by Pete Townshend.
Eight exclusive pieces of Tommy artwork signed by Pete Townshend will be auctioned in store in aid of The Double O and Teenage Cancer Trust charities.
The first 10 people through the door on the 7th will be able to buy signed boxsets and the first 100 will receive a limited edition The Who lanyard.
Every person visiting the store will have the chance to win signed posters, a Pretty Green Who Parka and a very special art print.
The shop will be open Monday – Saturday, 10am-7pm, and Sunday 10am–6pm.
You can read our latest interview with Townshend and Roger Daltrey here