Dull vanity release from Ruff Ryders leader Kasseem Dean
Thin stuff, this, from the latest hip hop producer who fancies himself as an artist in his own right. Swizz Beatz may be in demand for his jumpy, uncomplicated tracks. As a rapper, he makes Dr Dre sound like Rakim. Worse, the myriad guest slots?Busta Rhymes, LL Cool J, Eve, Noreaga et al?often resemble outtakes, so that the stand-out performances come from visiting ragga MC Bounty Killer and a comparative unknown, Styles.
DMX, Swizz’s most potent collaborator in the past, doesn’t even bother to turn up. For most fans, a clumsy tag team of Metallica and Ja Rule will provide scant compensation.