Electroclash doyen lost in hipster ghetto

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Hell – NY Muscle

“Believe the hype” was the slogan with which Munich’s DJ Hell launched his modish International Deejay Gigolos label into the mainstream as electroclash fever broke in 2002. Alas, judging by his new album, 41-year-old Helmut Geier has since paid rather too much attention to that forest of style mag cuttings hailing him as an electro icon. Recorded with help from the DFA’s James Murphy, Alan Vega and Erlend