Hollywood actress Uma Thurman has just been signed by Telewest as the face of a new Virgin rebranding campaign.

Expected to launch on February 14, Virgin Media will be a new company comprising Virgin Mobile, land-line, broadband and TV services.

MD of Virgin Media marketing has said that beauty Uma Thurman is the "perfect fit" for the new campaign.

The re-branding is expected to cost £20 million, but will push Virgin Media to be the largest Virgin-branded company in the world.

Past Virgin Mobile advertisements have used top-name celebrities including Busta Rhymes, Christine Aguilera, Pamela Anderson and Kate Moss.

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