Special streaming launches today
The Beatles “Love Album” is launched by Apple Corps/ EMI today and has a special globally tracking music stream available on the band’s website.
In 1967, The Beatles took part in a similar event when ‘All You Need Is Love’ was broadcast as part of a telethon, becoming one of history’s biggest simultaneous broadcasts.
This time around, by logging in, a Google map will appear allowing you to literally pin-point your location. You are able to see where the album has been streamed throughout the world.
Demand for the site meant that its server crashed within 30 minutes of launching the stream, but the music is flowing once more.
The new album is effectively the soundtrack to the Cirque du Soleil show of the same name, a celebration of The Beatles that opened last year in Las Vegas.
The album was produced by George Martin and his son Giles from Abbey Road mastertapes to create a new perspective on Beatles classics like “Get Back”, “I Am The Walrus”, “I Want To Hold Your Hand”, “Strawberry Fields Forever” and “Lucy in The Sky With Diamonds”.
From today, to become a part of the universal audience for the “Love” album visit www.thebeatles.com/hearlove and simply log on