Music legend takes part in new multimedia campaign - see the ad here

[b]Bob Dylan[/b] is starring in the latest Cadillac car advert – as part of the car brand and his US radio station XM’s new multimedia campaign.

The 30 second video ad for the new Cadillac Escalade sees the music leghend driving through the desert, accompanied by [b]Smog[/b]’s ‘Hell’ track.

Dylan says the ad’s strapline at the end “What’s life without a detour?’

Coinciding with the multiplatform campaign, Dylan will also premiere a Cadillac-inspired episode of his Theme Time Radio Hour.

The chosen collection of songs demonstrates Cadillac’s influence on popular culture, inspiring musicians in nearly every genre.

To see the new Dylan starring Cadillac advert – click here.

For more information about the new range of Cadillacs, go to:www.cadillac.com