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Grateful Dead launch their own craft beer

Grateful Dead launch their own craft beer

The Grateful Dead are releasing their own craft beer.

Called American Beauty, the pale ale has been developed with Delaware brewery Dogfish Head.

The brewery and the band asked fans to help decide on one ingredient to add to the recipe that would complement the pale ale base.

They received more than 1,500 entries, before settling on granola - an idea submitted by Thomas Butler, a 39-year-old chemist and homebrewer who saw his first Dead show when he was nine.

According to a report on Rolling Stone, "The components of granola – honey, toasted grains, oats and fruit – offer a lot from a beer perspective," Butler said on the Dogfish Head website. "The idea is to have a sessionable ale that highlights the oats and honey with a nice 'dank' hop selection."

American Beauty will be available on draft and in 750-ml bottles in America - at least for now. To find retailers selling the beer, try Dogfish Head’s “Fish Finder” app here.

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