News

Watch Bob Dylan advertise yoghurt and cars during Super Bowl 2014

Watch Bob Dylan advertise yoghurt and cars during Super Bowl 2014

Bob Dylan featured in adverts for Greek yoghurt and Chrysler cars aired during the Super Bowl last night (February 2) – scroll down to watch both clips.

The Blonde On Blonde track "I Want You" was used to soundtrack a Chobani yoghurt ad which featured a bear terrorising a mountain grocery store.

Meanwhile, Dylan himself appeared in, and narrated, a two-minute promotional film for the Chrysler 200. The singer-songwriter espouses American roads, national pride and Detroit-made cars over shots of US highways, farms, factories and icons such as James Dean.

The cost of airing an advert during this year's Super Bowl was reputed to be around $4m for 30 seconds.

Dylan is no stranger to appearing in adverts in recent years, having previously featured in ads for Victoria's Secret and Cadillac.

Visit our dedicated features section, with plenty of our best long pieces archived there. You can find it here.

Uncut is now available as a digital edition! Download here on your iPad/iPhone and here on your Kindle Fire or Nook.


Newsletter


Editor's Letter

Reviewed: Respect Yourself: Stax Records And The Soul Explosion by Robert Gordon


As Robert Gordon reminds us in Respect Yourself: Stax Records And The Soul Explosion, his terrific account of the rise and fall of the great Memphis soul imprint, the Stax story is more than a record-label history. “It is an American story,” Gordon writes,”...