News

Watch Bob Dylan advertise yoghurt and cars during Super Bowl 2014

Watch Bob Dylan advertise yoghurt and cars during Super Bowl 2014

Bob Dylan featured in adverts for Greek yoghurt and Chrysler cars aired during the Super Bowl last night (February 2) – scroll down to watch both clips.

The Blonde On Blonde track "I Want You" was used to soundtrack a Chobani yoghurt ad which featured a bear terrorising a mountain grocery store.

Meanwhile, Dylan himself appeared in, and narrated, a two-minute promotional film for the Chrysler 200. The singer-songwriter espouses American roads, national pride and Detroit-made cars over shots of US highways, farms, factories and icons such as James Dean.

The cost of airing an advert during this year's Super Bowl was reputed to be around $4m for 30 seconds.

Dylan is no stranger to appearing in adverts in recent years, having previously featured in ads for Victoria's Secret and Cadillac.

Visit our dedicated features section, with plenty of our best long pieces archived there. You can find it here.

Uncut is now available as a digital edition! Download here on your iPad/iPhone and here on your Kindle Fire or Nook.


Newsletter


Editor's Letter

Robert Plant, Tom Petty, The Beatles, King Crimson, Bobby Womack: inside the new Uncut!


Welcome to the new issue of Uncut! John’s on holiday this week – he was last seen disappearing into darkest Gloucestershire – so it falls to me to show you around this month's edition instead.

Our exclusive cover story finds us catching up with Robert Plant...